The Dads Initiative launches Father’s Day media brand for modern fathers

The Dads Initiative launched in New York during Father’s Day season with a new media brand built around modern fatherhood, identity and men’s everyday lives. Its debut show, Reset Mode, premieres in the week leading up to Father’s Day and aims to reach dads with practical, non-outrage content across digital channels. Why it matters: - The Dads Initiative is trying to fill a gap in men’s media with content aimed at fathers who want relevance, not rage. - The launch reflects a broader audience opportunity: a 2025 ParentsTogether and Technites study of more than 1,300 fathers found 44% described themselves as a “dad” or “parent” first, ahead of career and relationship status. - The brand is positioning fatherhood as a major identity category with commercial and cultural value. What happened: - The Dads Initiative officially launched in the Father’s Day season in New York as a new media company focused on modern fatherhood and men’s lives. - Founder Adam Ukman framed the mission as creating entertaining, emotionally intelligent and culturally relevant content for men navigating fatherhood, identity, relationships, work and personal growth. - The company said its debut show, Reset Mode, premieres in the week leading up to Father’s Day and will be available online and across The Dads Initiative’s digital channels. - More information is available on the company’s website . The details: - Reset Mode is a short-form makeover series hosted by Style Girlfriend founder Megan Collins. - The show follows real fathers through approachable makeovers that focus on more than clothes or a haircut. - Each episode uses the classic “before and after” format to highlight practical changes in style, grooming, fitness and daily habits. - The series centers on confidence, connection, purpose and real life rather than luxury makeovers or unrealistic transformations. - The Dads Initiative said its future programming will cover style, sports, food, money, gaming, wellness, the outdoors and culture. - The brand’s Substack is the main place to follow future releases when new programming is ready. - The Dads Initiative was incubated at ParentsTogether, a 501(c)(3) nonprofit focused on news, research, policies and trends affecting kids and families. - Adam Ukman is a father, husband and media executive leading the new company. - Megan Collins is the founder of Style Girlfriend, a platform focused on men’s style, skincare, dating and relationships. Between the lines: - The launch is a direct rejection of the outrage-driven tone that dominates much of men’s online content. - The strategy appears to be that fathers will respond to practical self-improvement and identity-based storytelling, not lectures. - The company is betting that “modern fatherhood” can support a broader media brand, not just a single show. - The emphasis on confidence and attainable change suggests a lifestyle-media play built around trust and repeat engagement. What’s next: - Reset Mode will roll out during the week before Father’s Day across The Dads Initiative’s digital channels. - The company plans to expand into additional series across multiple categories tied to men’s everyday interests. - Viewers can follow updates through the brand’s social channels and Substack for future programming. - The company’s social accounts include Instagram, Facebook, YouTube and TikTok under the Reset Mode name. The bottom line: - The Dads Initiative is betting that fathers want media that treats them as multifaceted people — and that a more thoughtful tone can win attention in a crowded digital market.