Street Poller Media tops $25M in monthly ad spend

Street Poller Media says it has surpassed $25 million in monthly managed client ad spend, making the Miami agency the largest player in the street interview ad category. Founder Shane Ginsberg says the format he created in 2020 is now the baseline for performance creative across paid social. Why it matters: - Street Poller Media’s scale shows the street interview format has moved from niche experiment to a major paid social channel. - The company says the category now drives more than $1 million in daily managed spend across platforms. - The milestone strengthens Street Poller Media’s position in competitive ad markets where performance and approval rates matter. What happened: - Street Poller Media announced it has surpassed $25 million in monthly managed client ad spend. - The Miami-based agency says that equals more than $1 million per day across the platforms where it deploys creative. - Founder Shane Ginsberg launched the format in 2020 after dropping out of eighth grade and filming street polls in Los Angeles at age 15. - Ginsberg is 21 years old. The details: - Street Poller Media says it has captured more than 300,000 polls across more than 350 brand engagements. - The company says it uses a proprietary historical database to shape campaign creative before production starts. - Street interview ads are unscripted paid social ads built from footage of people in public spaces. - A host with a microphone asks strangers questions about a brand, product or cultural topic, and the reactions become the ad. - The format runs on Meta, TikTok, YouTube and other platforms. - Street Poller Media says the format consistently outperforms traditional user-generated content on CPA, ROAS and engagement. - Clients include Polymarket, Coinbase, MoonPay, BeReal, TrimRX, ALP Nicotine Pouches, The Loaded Tea Shop, Healthy Sol, Breath Death and REVO. - Street Poller Media serves DTC, crypto, fintech, startup and political clients. - The agency says it has particular strength in regulated categories including GLP-1, telehealth, nicotine, sports betting, gambling and crypto. - The company says it has shipped compliant campaigns at scale in each of those categories. - Street Poller Media is headquartered in Miami, Florida, with operations and host teams across the United States. - The company is expanding its sales, production, creative and operations teams. - Street Poller Media published a guide to the format at What are street interview ads . - The company also directs readers to Street Poller Media for more information. Between the lines: - The pitch is not just about creative style. It is about a repeatable media product built around data, compliance and scale. - Street Poller Media is framing the format as a response to changes in paid social, including tighter approvals and the need for higher-performing creative. - Ginsberg is positioning street interview ads as a durable format rather than a short-lived trend. What’s next: - Street Poller Media plans to keep expanding its team to support demand. - The company is likely to keep pushing the format across regulated and performance-sensitive categories. - More brands may adopt the model if the company continues to show scale and efficiency gains. The bottom line: - Street Poller Media says it has turned a social content format into a high-volume ad business, and the latest spending milestone suggests the market is buying in.