RR22 closes NYFW with runway show, Wingstop collaboration

RR22 and Rick Ross closed New York Fashion Week on September 11 with a packed runway show at Runway 7 in New York City. The presentation introduced new colorways, an elevated streetwear collection and a surprise Wingstop collaboration that linked the brand’s fashion and business identity.

Why it matters: - RR22 used a high-profile NYFW slot to strengthen its position at the intersection of fashion, culture and entrepreneurship. - The runway show put new product in front of industry insiders, celebrities and shoppers at a moment when attention is highest. - The collection is already available online at EDITION22.COM, turning the runway into an immediate sales opportunity.

What happened: - RR 22 x Rick Ross closed New York Fashion Week on Friday, September 11, with a runway show at Runway 7 in New York. - The event drew a packed house of fashion insiders, celebrities, athletes, entertainers, entrepreneurs and industry tastemakers. - Guests included Love Island personalities Corey Sawyer, Ronnie Gunter and Amora Cache, actor and comedian Michael Colyar, Brooklyn Nets player Ochai Agbaji, actress Rashida Nicole, entrepreneur Shaquielle Hinkson and rapper Bandit.

The details: - The runway introduced newly released RR22 colorways aimed at Spring/Summer 2027. - A deep maroon stood out as a signature shade, alongside deep blues and vibrant greens. - RR22 also showed an elevated streetwear collection built around the brand’s entrepreneurial message. - Garments carried phrases including “Too Easy” and “Hustling Never Stops.” - A special collaboration with Wingstop added a surprise element to the show. - Rick Ross’s role as a Wingstop franchise owner linked the partnership to his wider business portfolio.

Between the lines: - The show leaned on the idea that RR22 is selling more than clothing. It is selling a narrative about ambition, ownership and hustle. - The Wingstop tie-in gave the presentation a cross-industry hook that blurred fashion marketing and celebrity brand building. - Runway 7 positioned itself as a bridge between emerging labels and broader cultural visibility.

What's next: - RR22 pieces from the NYFW presentation are now available to shop online at EDITION22.COM. - The brand is likely to keep using culture-driven events and collaborations to extend the reach of the collection beyond the runway.

The bottom line: - RR22 ended NYFW with a show built to drive both brand buzz and business, then moved the collection straight into commerce.