Bold&Zeal tote signed by celebrities heads to charity auction

Bold&Zeal is turning a celebrity-signed “Live Bold” tote from Emmys Week into a fundraiser for the Christopher & Dana Reeve Foundation. The bag will be auctioned Sept. 19 in Moorpark, California, as the brand expands its give-back model tied to paralysis research and advocacy.

Why it matters: - The tote adds a one-of-a-kind auction item to a fundraiser supporting the Christopher & Dana Reeve Foundation and the paralysis community. - Bold&Zeal ties the auction directly to its business model, which sends 10% of every purchase to the foundation. - The event also extends the reach of Team #IAMSTONE, the fundraising effort created by Bold&Zeal CEO Erica Bazerkanian in memory of her father.

What happened: - Bold&Zeal brought a “Live Bold” tote to the Harvest Luxury Gifting Lounge in Beverly Hills on Sept. 10 during Emmys Week. - Dozens of celebrities, stylists and media visitors signed the tote during the event. - Emmy Award winner Eric Martsolf was among the people who signed the bag. - Bold&Zeal appeared at the Marianna Group lounge for the second time in 2026. - The tote will be auctioned Saturday, Sept. 19 at An Evening of Wine & Charity in Moorpark, California.

The details: - An Evening of Wine & Charity is a wine tasting fundraiser benefiting Team #IAMSTONE. - All proceeds from the auction support the Christopher & Dana Reeve Foundation. - Martsolf, known for playing Brady Black on NBC’s Days of Our Lives, spoke at the table about his connection to Christopher Reeve. - Bazerkanian said the trip to Hollywood was meant to introduce people to Bold&Zeal, explain the family’s mission and inspire people to “Live Bold.” - Bazerkanian said many visitors shared personal stories about paralysis, loss and resilience. - Bold&Zeal decided the signed tote was better used as a fundraiser than as a keepsake. - Limited-edition Live Bold Trucker hats worn and gifted in Beverly Hills are now available at boldandzeal.com while supplies last. - Each Bold&Zeal purchase sends 10% to the Christopher & Dana Reeve Foundation.

Between the lines: - The tote became a symbolic fundraising tool because it captured the personal connection many attendees had to paralysis and advocacy. - Bazerkanian built the brand after her father, Jeff “Papa” Stone, suffered a spinal cord stroke in June 2016 and became paralyzed from the neck down. - Stone lived five months after the stroke and died at 71. - Bazerkanian has run eight marathons with Team Reeve and through Team #IAMSTONE and its supporters has helped raise more than $225,000 for paralysis research and advocacy. - Martsolf’s comments underscore the broad cultural reach of Christopher Reeve’s legacy beyond the foundation’s core supporter base.

What's next: - The signed tote goes up for auction on Sept. 19 in Moorpark. - Tickets and auction details for An Evening of Wine & Charity are available online. - Bold&Zeal plans to keep selling its limited-edition hats while inventory lasts and continue directing 10% of purchases to the foundation.

The bottom line: - Bold&Zeal turned a celebrity encounter into a charity asset, using Hollywood visibility to generate more support for paralysis research and advocacy.